How to Find Top Trybe Creators by Sales & Approval Rate
TL;DR:
- Judge a Trybe creator on two numbers together: their 30-day sales range and their approval rate (the share of their videos brands approved).
- In UGC Chart's Top 50 for the week of Oct 30, 2026, the median approval rate was 94.5%, and only 2 of 50 top sellers were below 80%.
- High sales do not need high volume: 16 of those 50 creators made fewer than 100 videos in 30 days.
Introduction
You are building a creator roster on Trybe and the marketplace shows you hundreds of creators. Follower counts will not tell you who sells. Two numbers do a much better job: how much a creator's videos sold in the last 30 days, and how often brands approved the videos the creator submitted.
This guide shows how to read those two numbers, what the current top sellers look like, and how to turn that into a shortlist. The data comes from UGC Chart, a free weekly ranking of Trybe creators by sales.
What Do Sales Volume and Approval Rate Mean on Trybe?
Sales volume is the sales a creator's videos drove over the last 30 days. UGC Chart shows it as a range (for example $200K+, $250K+ or $300K+), not an exact number. The top range is $300K+.
Approval rate is the percent of a creator's submitted videos that brands approved. A creator with a high approval rate makes videos that brands actually want to run, which means fewer rejected drafts and faster launches.
Neither number is enough alone. A big sales range can come from one strong product. A perfect approval rate can come from a handful of submissions. Read them together.
Key Takeaway: Sales range tells you a creator can sell. Approval rate tells you a creator can deliver what a brand asks for. You want both.
What Do the Top Trybe Creators Look Like Right Now?
UGC Chart's Top 50 for the week of Oct 30, 2026 (edition 2026-W44) gives a clear picture of where the bar sits. See how the chart is built.
| Measure (Top 50, week of Oct 30, 2026) | Result |
|---|---|
| Creators selling $300K+ in 30 days | 26 of 50 |
| Creators selling $250K+ | 14 of 50 |
| Creators selling $200K+ | 10 of 50 |
| Median approval rate | 94.5% |
| Approval rate 90% or higher | 36 of 50 |
| Approval rate below 80% | 2 of 50 |
| Videos in the last 30 days | 25 to 825 (median about 160) |
| Fewer than 100 videos in 30 days | 16 of 50 |
Two things stand out. First, top sellers almost all have high approval rates, so a low approval rate is a real warning sign. Second, volume is not the same as sales. Some creators reach the top range with fewer than 50 videos a month, while others post hundreds.
Key Takeaway: Among this week's top sellers, 90%+ approval is normal and below 80% is rare. Use that as your bar.
Step-by-Step: Building Your Shortlist
Step 1: Start from your category. UGC Chart groups creators into 74 product categories. The largest are Skincare (506 creators), Supplements & Nutrition (482), Women's Clothing (474), Shoes & Footwear (469) and Home Decor (462). Start with creators who already sell in your category.
Step 2: Filter by sales range. Look at creators with a proven 30-day sales range in that category first.
Step 3: Check approval rate. Given the numbers above, treat anything below 80% as a question to ask before you invite.
Step 4: Check sample delivery. Sample delivery is the percent of free product samples a creator turned into a video. Trybe tracks this too: according to Zeroto1's Trybe playbook, Trybe scores creators down when they take a sample and post nothing, so check a creator's sample score before you invite.
Step 5: Watch their recent videos. Numbers do not show style or brand fit. Watch a few recent videos and look for a clear hook, a body that shows the product, and a call to action.
Step 6: Invite a focused group. The same Zeroto1 playbook reports that brands winning on Trybe run a core group of 10 to 70 trained, committed creators, with the top 20 creators carrying about 85% of sales. Plan to find and keep your top 20.
Key Takeaway: Category first, then sales range, then approval rate and sample delivery, then the videos themselves.
What Do Trybe's Best Sellers Have in Common?
In an interview with NetInfluencer, Trybe founder Lukas Pakter said that the creators making the most money on Trybe recently have often been older women and older men, because audiences find them more trustworthy. He also said that getting your current creators to post more matters more than adding new creators, and that he rejects videos that lack a hook, a body and a call to action.
For a brand, that points to a simple rule: do not filter out creators because they are not young or do not have big followings. Filter on what they sell and how reliably they deliver.
Common Mistakes Brands Make When Picking Trybe Creators
Mistake 1: Hiring on follower count. Followers do not show sales. Use the sales range and approval rate instead.
Mistake 2: Trusting a perfect approval rate on very few submissions. A small number of submissions can make any rate look perfect. Look at how many videos the creator has made.
Mistake 3: Ignoring category fit. A creator who sells skincare may not sell car accessories. Check the categories they actually sell in.
Mistake 4: Skipping the video review. Watch recent work before you invite. Metrics do not capture tone or brand safety.
Mistake 5: Adding creators instead of growing the ones who work. If a few creators drive most of your sales, give them more products and briefs before you recruit more.
How Do You Track Creators After You Hire Them?
Check your creators' sales and approval rates on a regular schedule, such as monthly. Give more products and briefs to the creators who keep selling, and pause creators whose approval rate keeps dropping. UGC Chart updates every Monday, so you can also see whether a creator is rising or falling across the whole marketplace, not only on your products.
Finding Top Trybe Creators: Tools
UGC Chart ranks Trybe creators by 30-day sales range every Monday and shows approval rate, sample delivery and category rank for each. It is free and independent; it is not made by Trybe. Use it to build a first list, then confirm each creator inside Trybe before you send an invite.
Frequently Asked Questions
What is a good approval rate for a Trybe creator?
Among UGC Chart's Top 50 for the week of Oct 30, 2026, the median approval rate was 94.5% and only 2 of 50 were below 80%. A rate of 90% or higher is common among top sellers.
How does UGC Chart show a creator's sales?
As a 30-day sales range, such as $200K+, $250K+ or $300K+. These are ranges from Trybe Discovery, not exact numbers.
Do top Trybe creators post a lot of videos?
Not always. In the same Top 50, creators made between 25 and 825 videos in 30 days, and 16 of them made fewer than 100.
How many creators should a brand work with on Trybe?
According to Zeroto1's Trybe playbook, winning brands run a core group of 10 to 70 trained creators, and the top 20 carry about 85% of sales.
What is sample delivery?
The percent of free product samples a creator turned into a video. A low rate means you may send product and get nothing back.
Is UGC Chart part of Trybe?
No. UGC Chart is independent. It uses weekly data from Trybe Discovery to rank creators.
Conclusion
Finding top Trybe creators comes down to reading two numbers together: the 30-day sales range and the approval rate. This week's top sellers set a clear bar, with most at 90%+ approval and many reaching the top sales range without posting hundreds of videos. Start from your category, filter on sales and approval, check sample delivery, watch the videos, and focus on growing the 20 or so creators who end up carrying your sales.