How to find UGC creators who actually drive sales
Most brands pick UGC creators by how their videos look or how many followers they have. Neither tells you if the videos will sell. Sales history does.
1. Look at sales, not followers
When you run a creator's video as an ad from your own account, their follower count barely matters. What matters is whether their videos make people buy. The best sign of that is how much they have already sold for other brands.
2. Use a platform that tracks sales per creator
On Trybe, creators make videos for brands and get paid for results. Trybe tracks the sales each creator's videos bring in and shows brands each creator's sales over the last 30 days as a range, like $50K+ or $300K+. That makes it easy to start with creators who have already proven they can sell.
3. Start with the creators selling the most
UGC Chart ranks Trybe creators by those sales ranges every week, for free. Start with this week's Top 50, or open the list for your category, like Beauty & Personal Care, Health, Fitness & Wellness, Home & Living or Pets.
4. Check three things before you invite
- Approval rate. The share of their videos brands said yes to. A high rate means brands usually like what they send. See who brands approve most.
- Sample delivery. Out of the free samples they got, how many they made a video for. A high rate means your product is less likely to sit in a drawer. See who makes a video after a free sample.
- Steady sales. How many weeks they have held their sales range. Steady beats one lucky week.
5. Invite them on Trybe
Every creator page on UGC Chart has an "Invite on Trybe" button. You invite creators and pay them through Trybe, which tracks the sales their videos bring in, so you can keep backing the ones that sell.
Ask your AI assistant
UGC Chart also works inside Claude, ChatGPT, Cursor and Grok. Add UGC Chart to your AI app for free, then ask in plain words, like "Find pet creators on Trybe who sold $50K+ in the last 30 days and get most of their videos approved." How to connect.
Sales are Trybe's 30-day ranges, not exact numbers. How we get the numbers · Questions and answers