For AI agents: the full docs index is at llms.txt. This page as Markdown.
The data
Our numbers come from Trybe Discovery, the page where brands search for Trybe creators. Our “Seen in paid ads” facts come from Meta’s public Ad Library. For the full details, see how we get the numbers.
When we update
We copy the numbers from Trybe Discovery each week. A person checks them. Then we publish them as that week’s chart. Once a week is published, it never changes. If we find a mistake, we publish a fixed copy as a new edition.
Sales are ranges
Trybe shows each creator’s sales from the last 30 days as a range, like $10K+, $50K+ or $300K+. We show the same range. It means “at least this much”. It is never an exact number. Trybe’s highest range is $300K+, so the top creators can share it. Inside a range, the order is Trybe’s own sales order.
What each number means
| Name | What it means |
|---|---|
| Sales in 30 days | The creator’s sales range on Trybe for the last 30 days. |
| Approval rate | Of the videos the creator sent to brands in the last 30 days, the percent that brands approved. |
| Videos in 30 days | How many videos the creator sent to brands in the last 30 days. |
| Sample delivery | The percent of free product samples the creator made a video for. |
| Rank in category | The creator’s place on Trybe’s top 100 sales list for their best category. It is a place, not a percent. |
| Categories | The categories a creator picked on Trybe. |
| Weeks growing | How many weeks in a row the creator moved up. A week counts if they moved up a sales range, or stayed in their range and moved clearly higher in Trybe’s sales order. A missed week starts the count over. |
Only on UGC Chart
We look at Trybe Discovery every day and save what we see. That lets us show facts Trybe does not:
- Sales per approved video: the 30-day sales range split across the videos brands approved, so it is a range too, like $350 to $530. A helper for comparing creators, not an exact number. We leave it out for creators with fewer than 10 approved videos.
- Week over week: is their sales range going up or down, and are they posting more or fewer videos?
- Day by day: their 30-day sales range on each day this week.
- Free samples this week: how many more free samples got a video since last week, and how many more became due for one.
- Newest video: the upload date of the newest featured video on their Trybe profile. It tells you if the profile is fresh.
- Seen in paid ads: brands we track running a creator’s Trybe videos as Facebook and Instagram ads.
- Similar creators: more creators like one you already like.
Badges
| Badge | What it means |
|---|---|
Steady seller (steady) | Stayed in the same sales range for 4 weeks or more in a row. |
Breakout (breakout) | Moved up a sales range and stayed there for 2 weeks in a row. |
Big sales from few videos (few_videos_big_sales) | Has $50K+ in sales, but made fewer videos than most creators in the same range. |
What we don’t show
We don’t turn ranges into exact sales numbers, and we don’t guess. If we don’t have a number yet, we say so.